The emblem for Волонтёр (Volunteer) represents a modern interpretation of the volunteerism movement through the lens of Russian avant-garde aesthetics, inspired by the graphic language of Malevich's paintings and the poster art of Rodchenko. This emblem serves as a visual identity for a seasonal volunteer campaign rather than a conventional branding element.
Crafted from a mix of shapes, colors, and sizes, the emblem symbolizes the unity of diverse individuals working together, much like how people from different backgrounds join forces to make a difference. Its bold geometric shapes and vibrant colors convey a sense of dynamism and purpose.
The design's main aim was to engage a younger audience, especially those with a caring spirit, and to promote a culture of giving and community involvement. The emblem and accompanying materials aim to inspire people to embrace the desire to help others, appealing to the kindhearted Samaritans among us. By creating accessories that go beyond mere merchandise, the campaign seeks to foster a sense of pride and belonging, making the emblem a symbol people proudly wear and share with enthusiasm.
Cover photo by George Lebu on Unsplash.
